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#26 - Exploring the Role of Insight Activation in Market Research (with Greg Morris of F1)
Manage episode 336506078 series 3377566
Contenido proporcionado por FlexMR. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente FlexMR o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.
Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Greg Morris, Senior Brand Research Manager @ F1
For more info on FlexMR, visit www.flexmr.net
59 episodios
Compartir
Manage episode 336506078 series 3377566
Contenido proporcionado por FlexMR. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente FlexMR o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the MRX Lab from FlexMR, we’re joined by Greg Morris, Senior Brand Research Manager at F1. Over the course of ten minutes, we evaluate the role of insight activation in market research – what it is, why it’s important and the impact that it can have.
Greg shares his advice for engaging stakeholders throughout a research project, overcoming time constraints and turning insight into action. We also explore why insight is so important to F1 and the role that the research team play in helping stakeholders to achieve their goals.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
Featuring: Greg Morris, Senior Brand Research Manager @ F1
For more info on FlexMR, visit www.flexmr.net
59 episodios
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