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Contenido proporcionado por Porch Group Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Porch Group Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Direct Mail: Old School is New School

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Manage episode 353584675 series 3357682
Contenido proporcionado por Porch Group Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Porch Group Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

We're used to hearing all about digital advertising and how it's a key to marketing success. It seems to have left the strategy of direct mail behind...or has it? Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. V12 has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.

Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/

  continue reading

126 episodios

Artwork
iconCompartir
 
Manage episode 353584675 series 3357682
Contenido proporcionado por Porch Group Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Porch Group Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

We're used to hearing all about digital advertising and how it's a key to marketing success. It seems to have left the strategy of direct mail behind...or has it? Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. V12 has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.

Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/

  continue reading

126 episodios

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