130: Sell Out Your Webinar with These 6 Tips

More Than Social Podcast

Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business. I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early. Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth. By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business. We talk about:

• 0:00 Intro
• 5:10 Growing my client's email list to gain her a larger audience to market her webinar to
• 6:30 #1 Choosing the topic of your webinar
• 9:06 #2 Promotion strategies
• 12:36 #3 Timing of your webinar
• 15:10 #4 Exclusivity factor
• 16:41 #5 Collabs or partnerships with people
• 18:53 #6 Leveraging paid ads
• 20:07 KPIs to look at once you get more people registered for your webinars

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Checklist: https://www.lisaannecoaching.ca/webinar-checklist

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching