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Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
Manage episode 420935837 series 3575619
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David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience.
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