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What Is a Strategic CRM Implementation?
Manage episode 323502642 series 3330752
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Customer data is important in CRM projects, but it is equally important that the organization that will handle it can use it in the right way. Implementing a modern CRM can be a game-changing addition to a retailer's tech stack. With a good implementation strategy you can translate your business needs into system logic, and feed the system with the right data to make a difference for your customers. In this talk you will learn how.
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