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Lab-Grown Diamonds Update with Marty Hurwitz (MVI Marketing)
Manage episode 394105557 series 3547266
Contenido proporcionado por MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA). Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente MJSA, Manufacturing Jewelers, and Suppliers of America (MJSA) o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this inaugural episode, host Travis Searle talks with Marty Hurwitz, CEO of MVI Marketing, about the current status of lab-grown diamonds. They discuss the impact of bigger industry players like Signet, De Beers, and Richline entering the space, the revenue potential for retailers who are embracing lab-grown options, the marketing techniques jewelers are using to promote them to millennial-age buyers, and what the future of holds.
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