Combining Qual & Quant - Jeff Sauro, MeasuringU Mixed Methods podcast

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Combining Qual & Quant - Jeff Sauro, MeasuringU

7y ago 47:39

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Contenido proporcionado por Aryel Cianflone. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aryel Cianflone o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

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References from episode:

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31 episodios

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

Artwork

Combining Qual & Quant - Jeff Sauro, MeasuringU

232 subscribers

published 7y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por Aryel Cianflone. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Aryel Cianflone o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Jeff Sauro has had an amazing career. In addition to having a PhD in educational statistics and research methods, he’s worked at GE, Intuit, and Oracle. Jeff is probably best known though for his work at MeasuringU, the quantitative research firm he founded in 2004. As it says on their about page, they focus on “the statistical analysis of human behavior and quantifying the user experience.” When it comes to qual/quant research, Jeff is a leading voice in the community and in this episode we discuss what motivated this approach and speak a bit about how UX researchers could begin to incorporate this type of thinking into their practice, including How To Make Personas More Scientific.

Listen in iTunes

References from episode:

… continue reading

31 episodios

#Business #Research #User #Experience #Usability #Design #Aryel Cianflone #Arts #Graphic Design #User Experience #Tech #Software Development #Mix #Method #Survey #Being Human #Center #Think

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