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Paris 2024: What Marketers need to know about the Olympics
Manage episode 430984771 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.
Timestamps:
(00:00) Introduction and Advertising Spend for Paris 2024 Olympics
(04:38) The Impact of the Olympics on Fitness Trends
(10:54) Marketing Strategies During the Games
(19:19) The Merging of Pop Culture and Sports
(22:51) The Role of TikTok in Engaging Gen Z
(28:31) Key takeaways
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.
Diana Kelter, Associate Director, Mintel Trends, North America.
153 episodios
Compartir
Manage episode 430984771 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.
Timestamps:
(00:00) Introduction and Advertising Spend for Paris 2024 Olympics
(04:38) The Impact of the Olympics on Fitness Trends
(10:54) Marketing Strategies During the Games
(19:19) The Merging of Pop Culture and Sports
(22:51) The Role of TikTok in Engaging Gen Z
(28:31) Key takeaways
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.
Diana Kelter, Associate Director, Mintel Trends, North America.
153 episodios
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Similar a Mintel Little Conversation
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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