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Marketing to Gen Z: What do Gen Z consumers want from brands?
Manage episode 360923936 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
153 episodios
Compartir
Manage episode 360923936 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
153 episodios
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