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How AI is supercharging market research and innovation
Manage episode 422846796 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
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(33:03) Evolution of AI in market research in the near future
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Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
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Compartir
Manage episode 422846796 series 2519658
Contenido proporcionado por Mintel Little Conversation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mintel Little Conversation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
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(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
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