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Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding
Manage episode 413903931 series 3286930
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Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age.
#phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch
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