MicroConf Tactics: 12 Ways to Make Money with CODING

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

hace un año 13:11

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If you're a programmer, your skillset in coding can open the door to entrepreneurship. Whether you dream of building products, teaching others, or starting a SaaS, here are 12 ways that you can start making money. Following the Stair Step Method of Bootstrapping can help you turn your side income into a full-blown business over time.

Links from the Pod:

75+ SaaS Marketplaces

The Stair Step Method of Bootstrapping

TinySeed

Startups For the Rest of Us Episode 688

Programming With Mosh

Theo - t3․gg

Subscribe to the MicroConf YouTube Channel

379 episodios

#MBA #Careers #Entrepreneur #Business #MicroConf #Rob Walling

MicroConf On Air

MicroConf Tactics: 12 Ways to Make Money with CODING

MicroConf On Air

47 subscribers

published hace un año

MP3•Episodio en casa

Links from the Pod:

Watch this video on YouTube

75+ SaaS Marketplaces

The Stair Step Method of Bootstrapping

TinySeed

Startups For the Rest of Us Episode 688

Programming With Mosh

Theo - t3․gg

Subscribe to the MicroConf YouTube Channel

379 episodios

#MBA #Careers #Entrepreneur #Business #MicroConf #Rob Walling

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MicroConf On Air

1
MicroConf Tactics: The Ultimate Step-by-Step Hiring Guide for SaaS Founders 32:16

hace 12 días32:16

32:16

Rob Walling speaks from the stage at MicroConf US 2023 to share how to hire your SaaS team. He covers job titles & incentives, hiring paths, and how to fire yourself - all with a focus on bootstrapped and mostly bootstrapped companies. Episode Sponsor: As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing to build a scalable architecture is a dangerous game. When your infrastructure can't keep up, you lose customer trust, miss sales, and watch your churn rate soar. If you need a partner to tackle the hard work of building scalable architecture, you should reach out to our friends at Techstack. Techstack has been helping US founders build scalable products for over a decade. Visit tech-stack.com/community to claim one of 10 exclusive spots for MicroConf listeners. You'll get a free discovery session plus 10% off your first month. Head there now before these spots are gone! Links from the Pod: Tickets for MC EU 2025 are on Sale Now MicroConf Masterminds Watch this video on YouTube Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: Your Pricing is WRONG (even Sam Altman Made This Mistake) 12:27

hace 26 días12:27

12:27

Incorrectly pricing your SaaS product is the easiest way to accidentally kill your business. I'll tell you how to fix your pricing, how founders fall into the trap of charging too little, and why charging more can catapult your business's growth. Links from the Pod: Apply to MicroConf's Mastermind Matching Program before March 31st Invest in TinySeed Watch this video on YouTube Announcing a change in pricing and process TinySeed Portfolio The SaaS Playbook Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: How to Find PROFITABLE Micro SaaS Ideas in 2025 20:14

hace 6 weeks20:14

20:14

In this video, Rob interviews Snir Alayof about his stair-step approach to building a portfolio of Micro SaaS apps for the monday.com marketplace. Snir reveals how he explored users' needs and validated potential solutions. He then details how his team launched, refined, and supported these apps to go from $0k to $30k+ MRR in less than a year. Links from the Pod: MicroConf Connect Applications will open next week from Mar 3-5th. Asia Orangio will be hosting a Connect Live session on March 13th. Watch this video on YouTube monday app marketplace Developer Documentation Get your FREE Developer Account Apps Developer Community Get your copy of the the eBook Follow Snir on LinkedIn Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: 9 Signs It’s Time to SELL Your Business 10:06

hace 8 weeks10:06

10:06

When do you know it's time to sell your company? After speaking with hundreds of founders, Rob and Dr. Sherry Walling identified 9 signs that it may be time for an exit. If you've dreamed of selling your business, pay attention to these signs, and strategize your exit. Links from the Pod: TinySeed Applications are Open until Feb 23rd Watch this video on YouTube Back Exit Strategy on Kickstarter Read a Free Chapter of Exit Strategy Rich vs. King in the Real World: Why I sold my company Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: Startup Founders, Do THIS to Beat Imposter Syndrome 10:32

hace 10 weeks10:32

10:32

Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages in their founder journeys. Rob shares some of the forms that imposter syndrome takes and offers actionable advice if you are feeling like a fraud. Episode Sponsor: As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing to build a scalable architecture is a dangerous game. When your infrastructure can't keep up, you lose customer trust, miss sales, and watch your churn rate soar. If you need a partner to tackle the hard work of building scalable architecture, you should reach out to our friends at Techstack. Techstack has been helping US founders build scalable products for over a decade. Visit tech-stack.com/community to claim one of 10 exclusive spots for MicroConf listeners. You'll get a free discovery session plus 10% off your first month. Head there now before these spots are gone! Links from the Pod: Watch this video on YouTube MC US Ticket prices go up on Jan 31st The Stair Step Method of Bootstrapping Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: STOP Building Your Audience (Do THIS Instead) 15:35

hace 12 weeks15:35

15:35

If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business. Links from the Pod: MicroConf Connect Applications are open until the end of today, Jan 15th Watch this video on YouTube MicroConf The SaaS Playbook The Startups For the Rest of Us State of Independent SaaS 2024 Report Ship Fast TinySeed Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR 30:07

hace 14 weeks30:07

30:07

Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS. Links from the Pod: Watch this video on YouTube Register for MicroConf US 2025 in New Orleans Watch the rest of the MicroConf US 2024 Atlanta talks Solve Your Customer Acquisition Problem TinySeed Semrush SignWell Userlist SessionLab Veed F5Bot Syften Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: How to Make SaaS Enterprise Sales (5 SIMPLE Steps) 11:18

hace 16 weeks11:18

11:18

One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table. Links from the Pod: The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea” Watch this video on YouTube The SaaS Launchpad The SaaS Playbook Craig's YouTube Channel Castos Craig Hewitt (@TheCraigHewitt) | X Effective Marketing Starts With the Perfect Customer Persona Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: This Pricing Strategy is DISASTROUS (unless...) 10:47

hace 18 weeks10:47

10:47

Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it. Links from the Pod: MicroConf Masterminds Applications Close on December 4th We are relaunching MicroConf Connect! Watch this video on YouTube Get access to the full 9+ hour course today, The SaaS Launchpad Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez) Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: 6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS 11:29

hace 20 weeks11:29

11:29

In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf Mastermind applications are open until December 4th Watch this video on YouTube Apply to TinySeed TinySeed Portfolio State of Independent SaaS Startups For the Rest of Us Startups for the Rest of Us YouTube Channel Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: 7 CRUCIAL Things Every SaaS Landing Page Should Have (with examples) 20:34

hace 22 weeks20:34

20:34

A great landing page is a tool that you will use to convert your website visitors into paying customers. Tracy shares several key ingredients that you need on your landing page, why they are effective, and show many examples of each. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf Remote goes live on November 20th MicroConf Mastermind applications are open until November 29th Watch this video on YouTube TinySeed The SaaS Launchpad Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies) 12:35

hace 24 weeks12:35

12:35

It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck. Episode Sponsor: Techstack Struggling with tech decisions? Techstack, with over a decade of experience in startup software development, can help. They specialize in building proof of concepts, launching MVPs without a full team, and filling skill gaps with expert developers who integrate seamlessly. One client's collaboration with Techstack led to unicorn status in just six years. Whether you're launching an MVP, expanding your team, or optimizing your codebase, Techstack has the expertise to accelerate your tech journey. Exclusive offer for MicroConf listeners: 10% off your first month of development. The first 10 to reach out also get a free, in-depth tech assessment and expert consultation (a $3,000 value) in development, architecture, infrastructure, or project management. Don't let tech challenges slow you down. Contact Techstack to supercharge your startup's growth today. Links from the Pod: Watch this video on YouTube The SaaS Launchpad Startups For the Rest of Us Podcast The SaaS Playbook TinySeed Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: 7 Surprising SaaS Trends Every Founder Must Know in 2024 26:02

hace 26 weeks26:02

26:02

Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report. Links from the Pod: Watch this video on YouTube The SaaS Launchpad TinySeed Applications Are Open Until Sept 15th To get your copy of the full report, head to https://www.stateofindiesaas.com Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
MicroConf Tactics: 5 Small Changes To Improve Your SaaS Product FOREVER 12:10

hace 28 weeks12:10

12:10

Do you already have a validated SaaS idea, with some semblance of Product-Market Fit? In this video, Rob shares 5 tactical ways you can take your SaaS to the next level. Refining your pricing, adjusting your signup flow, and improving your onboarding are all powerful levers you can pull to unlock new growth for your SaaS business! Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: Watch this video on YouTube State of Independent SaaS 2024 Report Startups For the Rest of Us TinySeed Subscribe to the MicroConf YouTube Channel…

MicroConf On Air

1
Launch a PROFITABLE SaaS - The SaaS Launchpad is Live! 4:01

hace 30 weeks4:01