Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts

Menswear Style Podcast

It all began when clients would ask founder of W.Rubens and former stylist, Michael Shuttleworth, the same question: where can I get a good white T-shirt? Michael didn’t know. That’s when he realised something was missing. And so the idea for W.Rubens was born. Nothing new or revolutionary. Just the idea to create a collection of beautifully made white t-shirts, using the finest fabrics, and investing in British talent. Every Rubens t-shirt is a work of craftsmanship, released in limited collections. They source the best fabrics and work with suppliers who care about the welfare of their workers and the planet. Collections are produced to order from a small atelier in London where they employ local workers. Each garment is made with an individual sense of identity and exclusivity, resulting in the perfect white t-shirt — minimalist, timeless, and iconic.
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