The 5 Step Framework to Create Consultations That Sell

Med Spa CEO

#Business #Marketing #Heather Terveen

38:05

In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join.…

hace un año 17:20

MP3•Episodio en casa

Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales.

HIGHLIGHTS

How a strong consultation increases revenue and improves client results.
Tips on creating a consistent consultation framework for your team.
How an annual consultation approach keeps clients engaged and loyal.
Why letting patients lead the consult hurts your authority (and how to fix it).
How to achieve five-figure consults.

RESOURCES + LINKS

Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE

Apply for MSA HERE

Book a Strategy Call with us HERE

Heather: @heatherterveen

Website: heatherterveen.com

102 episodios

Med Spa CEO

The 5 Step Framework to Create Consultations That Sell

Med Spa CEO

published hace un año

MP3•Episodio en casa

HIGHLIGHTS

How a strong consultation increases revenue and improves client results.
Tips on creating a consistent consultation framework for your team.
How an annual consultation approach keeps clients engaged and loyal.
Why letting patients lead the consult hurts your authority (and how to fix it).
How to achieve five-figure consults.

RESOURCES + LINKS

Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE

Apply for MSA HERE

Book a Strategy Call with us HERE

Heather: @heatherterveen

Website: heatherterveen.com

102 episodios

#Business #Marketing #Heather Terveen

Todos los episodios

Med Spa CEO

1
Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized 25:26

hace 15 hours25:26

25:26

Are you ready to unlock the power of AI to grow your business FASTER? In this episode, I'm pulling back the curtain on how I'm personally using artificial intelligence to supercharge my productivity. I'll share real-world strategies that'll help you leverage AI to grow your practice, save time, and create more space for what truly matters. Whether you're a tech newbie or curious about AI's potential, you'll walk away with actionable insights that can transform how you work and live. HIGHLIGHTS Tools to become faster and more efficient in your work (and life!) How to use AI as a content creation brainstorming partner. What I’m doing with custom AI for my business. Ways voice riffing with AI can improve strategic thinking. Using AI to enhance human connection, not replace it. RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity) 17:01

hace 8 días17:01

17:01

Tired of exhausting, discount-driven events that drain your team and barely move the needle? I've got a game-changing strategy for you! In this episode, I'm sharing my approach for events that will help you attract your dream patients, position yourself as an absolute expert, and triple your event revenue — all while keeping your sanity intact. I'll walk you through my SPA framework that transforms in-person events from big, chaotic shebangs to focused, premium experiences that actually grow your business. Trust me, you do NOT want to miss these insights that could completely transform how you approach marketing and client engagement in your practice! HIGHLIGHTS My event strategy to boost revenue (without giving away tons of discounts). The power of doing quarterly focused events to attract premium, dream clients. Tips to create more meaningful connections with your patients. How to position yourself as the expert authority. The benefit of focusing on a very specific type of dream patient/client. How to host events without all the stress. RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo 35:39

hace 15 días35:39

35:39

Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry. HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority. RESOURCES + LINKS Learn more about Driftless Aesthetics HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Follow Driftless Aesthetics: @drift.lessaesthetics…

Med Spa CEO

1
The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days 27:50

hace 22 días27:50

27:50

If quarterly planning sounds boring, you’ve been doing it WRONG. In this episode, I give a sneak peek into what I teach in The Med Spa Advantage for how to have your most profitable next 90 days. I break down how to do a thinking audit, how to get clear on your biggest priorities, and why inaction is costing you more than imperfect execution. I also share what I’ve learned about making decisions as a CEO, how to plan promotions that actually support your signature offers, and what to avoid if you’re stuck in overthinking mode. Get ready to take radical ownership of your next quarter. HIGHLIGHTS Why quarterly planning outperforms yearly goal-setting. Why you need to plan for failure. How to know which strategies to listen to (and which to cut). What to include in your quarterly game plan. The strategic questions I ask when planning quarterly promotions and events. Why every team member needs clarity on what’s coming next. RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!) 23:26

hace 29 días23:26

23:26

If you think that funnels are only for online marketers running paid ads, THINK AGAIN. In this episode, I break down the strategy around organic funnels and share exactly how to build one that attracts premium clients who are already pre-sold on what you do. Whether you’ve been relying on word of mouth, paid ads, or social media with no real structure, I break down a simple way to create an organic funnel that builds your authority, showcases your signature offers, and pulls in the right people without being salesy. Plus, I also share a lesson from the luxury brand Burberry and how it applies to your practice. HIGHLIGHTS Why you need ORGANIC funnels. What an organic funnel actually is (and how it's different from paid ads). Examples of how you can use real-life funnels. 3 part content strategy to see your signature offers. Tools to automate your DMs and email opt-ins RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients 35:26

hace 5 weeks35:26

35:26

I’ve been collecting your HOTTEST questions over the past few months and I’m answering the ones I get asked the most. I’ll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON’T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit. HIGHLIGHTS What to do when someone isn’t ready to buy your signature package. How to raise your prices without losing loyal clients. How to attract high-end clients who don’t question your pricing. The #1 mistake Med Spa owners make when trying to scale. Whether you should start with packages OR memberships. Why you need to raise prices BEFORE launching a membership. Ways to handle underperforming team members (especially when you don’t want to fire them). The #1 priority every Med Spa CEO must remember. RESOURCES + LINKS Apply for Med Spa Advantage HERE The Med Spa Courses and Programs HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman 38:01

hace 6 weeks38:01

38:01

Have you struggled to confidently sell high-ticket treatments or felt the need to justify your rates? In this episode, I sit down with Dr. Gabrielle Freedman, a chiropractor who transformed her sales approach and saw a massive increase in package conversions. She shares the common mistake that was holding her back, the mindset shift that changed everything, and the simple tweaks that made her patients excited to invest in premium treatments. Tune in for strategies to close more sales and deliver outstanding patient results. HIGHLIGHTS 00:00 Meet Dr. Gabrielle Freedman, a family chiropractor. 03:00 How a patient’s reaction sparked the launch of her weight loss program. 07:00 The packaging treatments that changed her approach to sales. 10:00 What keeps seasoned practitioners excited? 13:30 How excitement and enthusiasm make patients say YES. 18:15 Why presenting the full solution (NOT just parts of it) improves sales and results. 23:30 How to remove financial hesitation to sell with ease. 26:00 What to do when lead flow drops and how to make every consultation count. 32:15 How do you present treatments so patients feel excited (not overwhelmed)? 34:00 What’s next for Dr. Gabrielle and her growing business. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Gabrielle: @gabriellefreedman Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza 37:43

hace 7 weeks37:43

37:43

Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It’s time to stands out, serve at a higher level, and break free from the one-size-fits-all approach. HIGHLIGHTS 01:28 - Who is Christa Elza? 03:15 - How does she work with patients as a functional medicine practitioner? 07:15 - Why are more women wanting help with their testosterone? 09:08 - What were your biggest lessons learning to run a practice? 11:00 - How did telehealth change the medical field? 13:05 - What have been her biggest wins in Heather’s “Med Spa Advantage” program? 15:45 - Why all providers would see better results if they sold in packages vs one-off services. 20:40 - How to help your patients avoid decision fatigue. 25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice. 29:20 - Why having support is the secret to success! 31:00 - How to overcome the drama and fear in your own mind. 34:00 - Where to connect with Christa Elza. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Christa: @christaelza…

Med Spa CEO

1
The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux 35:29

hace 8 weeks35:29

35:29

If your Med Spa membership is just a discount program, you’re missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux’s Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes. HIGHLIGHTS Why most Med Spa memberships fail. How to design a membership that increases patient retention and loyalty. The framework to create signature packages that drive higher value sales. How to eliminate decision fatigue and make it easy for clients to say yes. The mindset shift your team needs to sell premium treatments with confidence. A consult process that makes selling feel effortless. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media…

Med Spa CEO

1
Build a Magnetic Funnel that Converts Social Media Into Revenue 21:52

hace 9 weeks21:52

21:52

Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn’t convert and start building an automated sales system that consistently attracts high-value clients. HIGHLIGHTS The difference between random content and content that actually drives revenue. How to create magnetic funnels that convert followers into paying clients. The framework to turn social media engagement into booked appointments. The best way to use lead magnets to pre-sell premium treatments. How to double your consultation bookings without constantly chasing leads. The secret to make social media work for you. RESOURCES + LINKS DM me “Authority” on @heatherterveen for more details on The Authority Method Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Content Strategy That Turns Followers into Paying Clients 27:57

hace 10 weeks27:57

27:57

What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy. HIGHLIGHTS The four biggest mistakes Med Spa owners make with social media. Tips to create content that both serves and sells at the same time. How to create a content roadmap that leads directly to your offers. Ways to build an intentional magnetic content ecosystem. Strategic content shifts to boost your revenue in 2025. RESOURCES + LINKS Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux 34:11

hace 11 weeks34:11

34:11

Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead. HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn’t enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on. RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media…

Med Spa CEO

1
How to Sell Premium Solutions Without Feeling Sleazy 28:42

hace 12 weeks28:42

28:42

Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity. HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden costs of under-recommending treatments. The reason why 70% of businesses fail. The CARES consult framework for selling premium solutions. How increasing ticket values by 5% can boost profits by up to 95%. Strategies to boost team confidence and consistency in sales. RESOURCES + LINKS Learn more about the Five-Figure Consults System HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Why Being Affordable is Killing Your Med Spa (and What to Do Instead) 25:28

hace 13 weeks25:28

25:28

Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients. HIGHLIGHTS Why affordability is unsustainable for your businesses. The mindset shift you need to attract premium patients. How your pricing conveys your expertise and authority. The hidden cost of under-recommending treatments. Why premium pricing increases loyalty and profits. How to overcome your team’s price sensitivity beliefs. RESOURCES + LINKS Learn more about the Premium Patient Magnet Toolkit HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
My Signature Menu Framework to Maximize Your Med Spa’s Revenue 32:05

hace 14 weeks32:05

32:05

What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025. HIGHLIGHTS The framework to transition your generic offerings into comprehensive packages. Why transitioning clients from $2K/year to $10K/year is easier than you think. How decision fatigue impacts client loyalty. Methods to establish your med spa as a market leader. Strategies to elevate team consistency and client outcomes. RESOURCES + LINKS Learn more about Signature Menus That Sell HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How To Build an Unstoppable Team of Sales Experts 26:27

hace 30 weeks26:27

26:27

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours. HIGHLIGHTS How teaching sales mastery is just as crucial as service fulfillment. How to create clarity on your offers to set up your team for sales success. The framework to elevate your team's sales conversations. The key system you need to build a high-performing team. Ways to turn a team member from lackluster to record-breaking. The program that develops sales mastery within your practice. RESOURCES + LINKS To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen Apply for MSA HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Secret to Innovation and Becoming A Leader in Your Industry 20:21

hace 31 weeks20:21

20:21

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out! HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Triple Your Sales with This Simple Strategy 17:19

hace 32 weeks17:19

17:19

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Powerfully Position Your Unique Offer That is Irresistible to Your Dream Client 21:32

hace 33 weeks21:32

21:32

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient’s problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
3 Powerful Questions to Hit Your Next Level 24:32

hace 34 weeks24:32

24:32

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that will help you make choices that align with your long-term objectives. This question reframes your challenges for growth. Tips to "show up differently" to create change in your life and business. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
Content That Sells (And How To Avoid Being Friend-Zoned) 18:19

hace 35 weeks18:19

18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire. HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How to Transition from Technician to Owning Your Role as CEO 20:12

hace 36 weeks20:12

20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values. HIGHLIGHTS Why working 60-80 hours per week is not a sustainable long-term strategy. The benefits of envisioning your ideal work week and role 3-5 years from now. Tips for creating an exit strategy from being an operator in your business. The benefits of transitioning to a leadership role. Ways to increase impact and attract top talent. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients 17:55

hace 37 weeks17:55

17:55

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out! HIGHLIGHTS The bittersweet feelings towards back-to-school season. Mastering the 3 types of markets can help you position your practice effectively. One THING you have to avoid to focus on your target market. Tips on shifting focus from mainstream to premium focus. The mindset that appeals to the premium market. Questions that can help you clarify your target audience and strategy. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Secret to Letting Go of Doubt and Run Your Business with Confidence 20:22

hace 38 weeks20:22

20:22

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clients. I dive into the common pitfalls of low self-trust and the impact of having strong self-trust for business owners. Get ready to reclaim your decision-making power and make bold choices that align with your ambitions. Tune in for practical advice on building your self-trust. HIGHLIGHTS How to navigate feeling isolated from peers who may not share the same drive. The differentiator between entrepreneurs who thrive and those who stall. Common signs that you have a low self-trust (and how to build self-trust!) The most important factor in your decision-making for attaining desired outcomes. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How to Establish Yourself As an Expert and Stand Out in A League of Your Own 23:46

hace 39 weeks23:46

23:46

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab the special $25 kickstart on "Signature Programs That Sell". Get ready to become a trailblazer and create packages that have your current clients coming back for more! HIGHLIGHTS Strategies to transition from a skilled provider to an expert. Signs you’re not operating as an expert. Ways to build authority and visibility online. Why you should mute competitors and avoid analyzing their strategies. How to make your own signature program that sells. RESOURCES + LINKS Get the Day 1 kick start of Signature Programs That Sell HERE (Only $25) Double your revenue with your current customer base with Signature Programs That Sell HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Framework to Become a Magnet for Premium Patients 22:25

hace 40 weeks22:25

22:25

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that will help you create unique premium offerings. Don't miss out on this opportunity to elevate your programs and outgrow your ideal high-value patient base. HIGHLIGHTS The difference between skilled providers vs true experts. The framework to become a true expert in your business. Strategies to convert your existing clients to premium offerings. Ways to attract premium clients like a lighthouse. The LIVE PROGRAM that will help you create your signature program that sells. RESOURCES + LINKS Want to create signature programs that sell? DM me "WELLNESS" on Instagram @heatherterveen to gain access! Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
How to Build A High-Performing Team 29:13

hace 41 weeks29:13

29:13

One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent team that leads to increased sales and profits, a better work environment, and the ability to scale the business effectively. In short - grow as a LEADER and your business will grow too at an exponential rate. HIGHLIGHTS The challenges we faced due to a last-minute airline strike. 3 common pitfalls leaders should avoid. How to take ownership as a leader (and how it will benefit your business growth!) Ways to identify and handle team performance issues. Techniques to create proactive and honest team culture. How to foster a culture of self-improvement within your team. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
The Simple Shift That Will Transform Your Business (and Profitability) 35:45

hace 42 weeks35:45

35:45

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your business. Get ready to build a foundation that can ATTRACT your ideal high-value patient base. Start with the end in mind, and watch your business soar. HIGHLIGHTS 00:00 The philosophy that you should apply to grow your business. 06:45 What kind of growth do you have to have in your business? 10:00 How to grow a new customer base while also servicing existing patients. 18:00 Strategies to introduce new premium solutions to your existing patients. 20:30 What is the standard operation you should do for your existing clients? 23:45 Why does teamwork make the business work? 27:45 Tips to effectively market premium solutions on social media. RESOURCES + LINKS Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company 47:25

hace 43 weeks47:25

47:25

Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and they’re ready to do the same for you. Tune in to learn how to take your med spa website to the next level with well-designed, cohesive branding, and effective digital marketing strategies that SELL. Don’t miss out! HIGHLIGHTS 00:00 How Sarah and Julia upleveled my brand and website. 04:00 Why does website ownership matter? 10:30 Tips to maintain authenticity and cohesive branding. 17:30 The language you need to attract potential clients 19:15 What is the client experience when using your website? 26:15 Top tip to protect yourself from potential lawsuits. 31:15 How to have an effective lead generation strategy that grows your email list. 33:00 Common SEO mistakes to avoid. 45:00 What you should do for broken links and technical issues on your website. RESOURCES + LINKS Learn more about Smith & Crawford Company HERE Smith & Crawford Checklist HERE Book a Strategy Call with us HERE FOLLOW Smith & Crawford : @smithandcrawfordco Heather: @heatherterveen Website: heatherterveen.com…

Med Spa CEO

1
3 Shifts to Achieve Weekly Premium Sales on Repeat 28:03

hace 44 weeks28:03