))
Is your MMM lying to you? Michael Kaminsky talks validation.
Manage episode 364197368 series 3466622
Contenido proporcionado por Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling.
Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).
▶️ Watch this episode on YouTube
Links from the show:
29 episodios
Compartir
