Karen Vick - The Powerful Secrets of Digital Marketing for Midlife Entrepreneurs

Mature Allure

SEASON 4; Episode 2:

How can women in midlife leverage digital marketing to start or boost their businesses effectively?

Today, I'm excited to introduce Karen Vick, the founder of Island Design Studio and host of The Guiding Brands Podcast. Karen and I dive into her journey as a digital marketing strategist and entrepreneur, discussing crucial aspects of starting and maintaining a business in midlife. We discuss the importance of optimizing websites, maintaining a Google business profile, and harnessing the power of social media. Karen also shares invaluable advice on personal branding, content creation, and understanding your target audience. Whether you're starting a new business or looking to refresh your brand, Karen's insights will inspire you to overcome fears and build a supportive network.

Karen Vick is a web designer and digital marketer with over 20 years of experience helping businesses of all types achieve success online. As the founder of Island Design Studio (now DBA Guiding Brands), Karen has worked with start-ups and established enterprises in a wide range of industries, from real estate and photography to non-profits and e-commerce.

Karen’s expertise in digital marketing has earned her numerous awards, including the PuroClean One Team Award and the 2019 American Business Award Gold Stevie Award for Achievement in User Interface Design.

What we discuss:

(00:22) - Meet Karen Vick (01:48) - The Importance of Digital Marketing

(04:14) - Services Offered by Guiding Brands

(05:16) - Understanding Digital Marketing Tools

(07:18) - The Role of Social Media and Email

(10:11) - Advice for Midlife Women Entrepreneurs

(14:26) - Common Digital Marketing Mistakes You Should Avoid

(19:24) - Effective Digital Marketing Strategies

(24:03) - The Essence of Branding

(28:22) - The Evolution of Digital Marketing

(32:25) - Overcoming Business Challenges

Learn more about Karen:

Website: guidingbrands.com

LinkedIn: https://www.linkedin.com/in/karen-vick

Facebook: https://www.facebook.com/guidingbrands

Instagram: @guidingbrands

Podcast: The Guiding Brands Podcast

Learn more about Sherri O.:

Website: https://matureallure.blog/

Facebook: Mature Allure

YouTube: Mature Allure

Instagram: @mature.allure

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