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A Conversation with Ian
Manage episode 422103374 series 3572365
Contenido proporcionado por Matt Geraghty. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Matt Geraghty o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode, Matty G talks to Ian from McKee Cabinetree. They discuss the individual's initial apprehension about being on camera, family matters such as preparing for a birth, and the transition from being an engineer to running a cabinetry business.
They delve into the challenges and successes of running a business without a marketing plan, highlighting the shift in mindset and confidence that occurred after implementing marketing strategies guided by Matty G Digital. They recount specific instances where effective marketing efforts resulted in business opportunities, emphasizing the importance of trust in their working relationship.
Throughout the conversation, they touch upon misconceptions about marketing and the value of personalized, trustworthy guidance in navigating the complexities of marketing for small businesses. Overall, the episode provides insights into the journey of taking over a family business and the transformative impact of strategic marketing initiatives.
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