Jon Bon Jovi: “It comes down to truth.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Jon Bon Jovi is so well known that when his songs play, everyone can sing along – even those born well after they first hit the radio. That kind of success is rare in the music business and a lot of artists would stop there. Yet Jon has tackled a number of ventures, bringing a magic touch to everything he’s involved in, from entrepreneurship to philanthropy. With Hampton Water, he turned a family joke into a top rosé brand. With Soul Kitchen, he created a first of its kind community restaurant for those in need. Live from Miami at the POSSIBLE conference, Jon tells Bob about his secret to remaining timeless – which he credits to ignoring trends and staying true to himself.

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