Wicked x Paratexts with Leena Norms

Material Girls

What is more zeitgeist-y than Wicked Part One? Well, arguably, the memes, interviews, and merch ABOUT Wicked Part One! In this episode Hannah and Marcelle are joined by the wonderful author, Youtuber and internet busybody, Leena Norms, to discuss this year's blockbuster— and the paratexts surrounding it. If you've been targeted an Elphaba eyeshadow palette, a Glinda-themed popcorn bucket, or anything online that says "holding space," then you've engaged with Wicked's paratexts. And guess what? We've got some theory to help you make sense of it all! Whether you loved, hated or still haven't seen the Wicked movie, this episode is for you. No* one was spared its marketing campaign.

*good deed goes unpunished.

For more Leena, head to Leenanorms.com and check out her new book Half-Arse Human! You can also see more Leena on our Patreon!

You can learn more about Material Girls at instagram.com/ohwitchplease! Want more from us? Check out our website ohwitchplease.ca. We'll be back next episode with a Material Concerns episode, but until then, go check out all the other content we have on our Patreon at Patreon.com/ohwitchplease! Patreon is how we produce the show and pay our team! Thanks again to all of you who have already made the leap to join us on Patreon.

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Material Girls is a show that aims to make sense of the zeitgeist through materialist critique* and critical theory! Each episode looks at a unique object of study (something popular now or from back in the day) and over the course of three distinct segments, Hannah and Marcelle apply their academic expertise to the topic at hand.

*Materialist Critique is, at its simplest possible level, a form of cultural critique – that is, scholarly engagement with a cultural text of some kind – that is interested in modes of production, moments of reception, and the historical and ideological contexts for both. Materialist critique is really interested in the question of why a particular cultural work or practice emerged at a particular moment.

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