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Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Nancy Zwiers Shares How She Changed Toy Marketing With the Launch of Hatchimals [Ep. 31]
Manage episode 312941751 series 3253383
Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nancy Zwiers. Nancy is the former CMO of Spinmaster. While at Spinmaster she managed the marketing strategy for a variety of products including Hatchimals, Air Hogs and Paw Patrol. She previously worked for Kraft, Proctor and Gamble and Mattel where she led the Barbie brand.
We discuss how Hatchimals became the most popular toy of 2016, why you shouldn't always follow the playbook, using FOMO to build hype, and what to do when you are "too" successful.
Add Nancy on LinkedIn: https://www.linkedin.com/in/nancy-zwiers-3167a/ Hire Nancy: https://www.cmocoaches.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 episodios
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Manage episode 312941751 series 3253383
Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nancy Zwiers. Nancy is the former CMO of Spinmaster. While at Spinmaster she managed the marketing strategy for a variety of products including Hatchimals, Air Hogs and Paw Patrol. She previously worked for Kraft, Proctor and Gamble and Mattel where she led the Barbie brand.
We discuss how Hatchimals became the most popular toy of 2016, why you shouldn't always follow the playbook, using FOMO to build hype, and what to do when you are "too" successful.
Add Nancy on LinkedIn: https://www.linkedin.com/in/nancy-zwiers-3167a/ Hire Nancy: https://www.cmocoaches.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 episodios
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Similar a Mastering the Attention Economy
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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