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Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Ana Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]
Manage episode 312941754 series 3253383
Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.
We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.
Follow Ana on Twitter: https://twitter.com/andjelicaaa Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/ Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 episodios
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Manage episode 312941754 series 3253383
Contenido proporcionado por Ari Lewis. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ari Lewis o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.
We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.
Follow Ana on Twitter: https://twitter.com/andjelicaaa Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/ Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
42 episodios
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