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Strategy Alignment Vs. Tech Solutions
Manage episode 441416311 series 3342603
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and then ensuring your technology stack supports your goals. Today, Anne discusses strategy alignment versus tech solutions.
Connect With:
- Anne Murlowski: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2099 episodios
Manage episode 441416311 series 3342603
Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and then ensuring your technology stack supports your goals. Today, Anne discusses strategy alignment versus tech solutions.
Connect With:
- Anne Murlowski: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2099 episodios
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