))
Ask the CMO | Doug Zarkin - CMO - Pearle Vision
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 27, 2024 03:34 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 319973426 series 2933130
Contenido proporcionado por Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We are excited to announce our new series called "Ask the CMO" where we bring in a different CMO each quarter to provide a marketers perspective to procurement related questions & topics sent in from our MarPro community.
So to kick this new series off is Doug Zarkin, a true marketing visionary and the legendary CMO of Pearle Vision. Doug's work at Pearle Vision helped propel it atop Entrepreneur Magazine Top 500 Franchise Brand list and solidified its rank among the Top 10 most profitable franchise brands alongside mega brands McDonald’s and Dunkin’. Entrepreneur also listed Doug as one of "The 10 Remarkable Franchise Leader to Watch" in 2022.
In addition to those accolades, Doug has also earned placement on several "Top Marketers" lists, 5 North American Effie awards, a Clio award and has twice had him recognized as Innovative Marketer of The Year by The CMO Club.
A few of the key learnings in this episode:
- A successful negotiation is when both sides walk away a little unhappy.
- Brand Value = Experience ÷ Price
- Questions to ask to determine if you have the right agency
- Does bringing on the agency add value to your business?
- Are they open and curious?
- Do they invest in understanding your brand, business, category, and people?
- When staffing your account, did they use it as a 'casting exercise' to look across their agency roster to find the right account staff for your business?
- Do they have a clear understanding on what success looks like?
20 episodios
Compartir
