Senators advance bipartisan effort to regulate deepfakes

Marketplace Tech

Last month, senators from both sides of the aisle formally introduced what could become the first U.S. federal law regulating deepfakes. It’s called the No Fakes Act — short for the Nurture Originals, Foster Art, and Keep Entertainment Safe Act. It comes on the heels of controversies like the one involving the OpenAI voice assistant, which may or may not have sounded a little too much like actress Scarlett Johansson. GOP Sen. Marsha Blackburn of Tennessee helped draft the bill, saying: “The No Fakes Act is vital for these entertainers. It protects their name, image, likeness, their vocal recordings.” The legislation has been applauded by many in creative industries, said Moiya McTier, senior adviser at the Human Artistry Campaign, a group advocating for stronger guardrails on artificial intelligence.