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Marketing x Lower Funnel, with Hal Smith
Manage episode 407007922 series 3265559
Contenido proporcionado por Alexander Sofronas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alexander Sofronas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
102 episodios
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Manage episode 407007922 series 3265559
Contenido proporcionado por Alexander Sofronas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alexander Sofronas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing.
Join the discussion below!
Have you heard Alex's other podcasts?
ASofronas Podcast Network on Apple Podcasts
AI x Automation on Apple Podcasts
Security x Privacy on Apple Podcasts
Support Alex by checking out products and services at asofronas.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
102 episodios
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Similar a Marketing x Analytics
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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