187. Why You Need to Know and Understand Your Income Producing Activities and Key Performance Indicators as a Mompreneur with Sierra Scacco

Marketing Without Socials for Moms - Marketing Without Social Media, Podcast Strategy, Email Marketing, Collaborations

Hey, Mama! If you want to build a business that is sustainable and to create predictability in your business, then you need to know and understand your income producing activities (IPAs) and key performance indicators (KPIs). When you fully understand both, you can consistently hit your business goals. In today's episode, I chat with Sierra Scacco all about IPAs and KPIs as a mompreneur. Sierra breaks down the differences between the two, why they are important, and shares how you can easily get started with both.

In this episode, you will learn:

• The difference between income producing activities and key performance indicators
• Why you need to know and understand your IPAs and KPIs
• How to get started with IPAs and KPIs

Connect with Sierra Scacco:

• One Productive Mama Podcast
• Instagram

Resources Mentioned in Today's Episode:

• Lead Tracker

Recommended Podcast + Business Tools:

• Plug & Play Email Templates: Jenny Roth's Email Insiders
• Podcast Hosting: Captivate (7-Day Free Trial)
• Simplify your marketing through podcasting: Make Money Podcasting Audio Course
• Create podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private Podcast
• Email Marketing: Convertkit (14-Day Free Trial)
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)
• Host your community and sell your digital products: Podia

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.

For the full show notes, head to www.mamaturnedmompreneur.com/episode187/

I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.

Connect with Andria:

• Instagram: @mamaturnedmompreneur
• Email: [e-mail]
• Website: www.mamaturnedmompreneur.com