Marketing: Unlocked! 🔓 - Episode - Strategic Marketing with Peter Sumpton

Marketing: Unlocked! 🔓

In this episode of Marketing Unlocked, Jessica reunites with her former mentor, Peter Sumpton, founder of buildDifferent marketing agency.
Marketing ties into everything the business does, so it’s essential to have a clear marketing strategy with clear goals to be the most effective. Peter shares a few examples of how that can be done, as well as some of his favorite marketing campaigns.
Never underestimate the power of a generalist marketer! Jessica and Peter discuss why they think generalist marketing deserves more love, and Peter explains why he thinks taking a more generalist approach to personas is more impactful.
Including key moments from Peter’s career, and the tips he has for all marketers, this episode is a must-listen!
ABOUT PETER:
Peter is a freelance marketing consultant and problem-solver for those who build, create or educate!
Peter started out running Marketing Study Lab, a business aimed at providing low-cost marketing qualifications. Today he is the founder of the buildDifferent marketing agency - an agency primarily specializing in helping businesses within the construction industry.
Away from work, Peter is an avid Liverpool FC supporter and also a fan of FL, Lego and Alan Partridge among other things!
ABOUT MARKETING UNLOCKED:
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.
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