The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom

Marketing Technology Podcast by Marketing Guys

Contenido proporcionado por Marketing Guys. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing Guys o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

1+ y ago 27:05

MP3•Episodio en casa

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?

In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.

Topics we discuss:

Technology trends that will impact marketing in the next years: more human by using data.
How to keep the customer central
Customer intelligence
The importance of having a data strategy

LinkedIn Jed: https://www.linkedin.com/in/jedmole/

Website Acxiom: https://www.acxiom.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110 episodios

#Tech #Business #Marketing #Marketing Guys