How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical

Marketing Technology Podcast by Marketing Guys

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2y ago 21:51

MP3•Episodio en casa

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

Topics we discuss:

Why segmentation and personalization are important
Examples of best practices
Where to start as a marketer
Tips on which data to use

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/

Website NowVertical: https://www.nowvertical.com/

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