Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Local Businesses: Enter Your (Online) Reputation Era | Emily Washcovick of Yelp
Manage episode 409219871 series 3348310
Contenido proporcionado por Marketing Happy Hour. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing Happy Hour o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship.
[00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation.
[00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community.
[00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Emily's episode:
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Small Business Marketing 101 | Karen Danudjaja of Blume
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Emily: Instagram | LinkedIn
Follow along with Yelp: Instagram | Behind the Review Podcast
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support193 episodios
Compartir
Manage episode 409219871 series 3348310
Contenido proporcionado por Marketing Happy Hour. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Marketing Happy Hour o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy.
Here's a peek at what we cover in this episode:
[00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship.
[00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation.
[00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community.
[00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Emily's episode:
Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
Small Business Marketing 101 | Karen Danudjaja of Blume
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Emily: Instagram | LinkedIn
Follow along with Yelp: Instagram | Behind the Review Podcast
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support193 episodios
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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