Creating Immersive Digital Experiences (+ Marketing In-Person Events) | Howard Lin of Busch Gardens

Marketing Happy Hour

In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team uses social media to engage guests both online and offline.

What You’ll Learn:

• How to create content that resonates with new visitors and long-time fans of the park.
• The strategy behind keeping guests engaged between visits through social media.
• A behind-the-scenes look at preparing for major events like Howl-O-Scream, especially during the busy "spooky season."
• Insights on how influencers play a role in boosting park events.
• How Howard’s team stays organized, managing communication across PR, marketing, and content creation departments.
• His advice for staying ahead of social media trends and keeping content fresh.
• Valuable lessons Howard wishes he had known earlier in his content creation career.

Connect with Howard: ⁠LinkedIn⁠

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