))
#65 | Rohit Maheswaran on the shifting sands of attribution
Manage episode 393177604 series 3455502
Contenido proporcionado por Juan Mendoza. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Juan Mendoza o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
A conversation with Rohit Maheswaran.
In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools.
We tackle the shifting sands of attribution and how marketers are using different models and tools as the ways of last click and multi-channel attribution fade away and more marketers are embracing a back-to-the-future style of measurement using experimentation and MMM.
Listen on Apple, Spotify, Google, and everywhere else.
- Go here for show notes, links, and resources.
- Follow Juan Mendoza on LinkedIn and Twitter.
- Listen on Apple, Spotify, Google, and everywhere else.
- You can find Rohit on LinkedIn.
68 episodios
Compartir
