#206: How “No” Led This Game Creator To Unexpected Opportunity

Making It in The Toy Industry with The Toy Coach

In this special edition of "Making It In The Toy Industry," we follow the journey of Catherine Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy.
Catherine reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The Toy Coach. She emphasizes how Azhelle’s expertise and structured approach helped her navigate the complexities of the toy industry with confidence. Throughout the interview, Catherine discusses the transformative impact of TCA on her understanding of industry terminology and essential business practices. From mastering concepts like RFQs (Request for Quotes) to gaining clarity on pitching techniques and licensing opportunities, TCA equipped Catherine with practical skills essential for success.
Moreover, Catherine underscores the importance of the TCA community, where she found camaraderie, support, and a wealth of shared experiences. Through interactions with fellow entrepreneurs and access to expert advice, she not only expanded her network but also accelerated her business growth.
Looking ahead, Catherine shares her plans for Race to Stupid, including the development of new game concepts and strategic rebranding efforts. She credits TCA for empowering her to pursue ambitious goals and adapt to market demands effectively.
⭐️ Special thanks to our TCA Alumni Series host, Virginia Lette for capturing these raw conversations. ⭐️
Tune in next week where we will dive back into the tools, strategies, and lessons that you need to know to help you Make It In The Toy Industry.
Episode Cliff Notes:

• Catherine highlights the effectiveness of Toy Creators Academy (TCA) in providing a comprehensive understanding of the toy industry, preventing individuals from feeling overwhelmed by information available online.
• The importance of learning industry-specific terminology such as RFQ (Request for Quote), and how it significantly impacts one's ability to navigate the industry professionally.
• Catherine completed the TCA course in 12 weeks, finding it challenging to balance with her existing career and would have preferred the go at your own pace version that’s available today.
• The benefits of TCA's self-paced learning and on-demand support allows for flexibility and continued interaction with the community.
• The TCA virtual pitch event played a critical role in connecting entrepreneurs with industry professionals, boosting confidence and providing valuable pitching experience.
• TCA offered comprehensive lessons on entrepreneurship, pitching, and licensing, providing valuable insights and skills crucial for success in the toy industry.

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