))
041: Why Online Courses Often Don't Deliver Results
Manage episode 378519489 series 2982565
Contenido proporcionado por Landon Poburan. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Landon Poburan o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Click here if you'd prefer to watch on YouTube:
https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj
In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.
Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.
Key Takeaways:
- Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.
- Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.
- Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.
- The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.
- Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.
- Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.
Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results.
Let’s Connect on Social Media:
Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.
Writer, Podcaster & Digital Marketing Consultant.
48 episodios
Compartir
