Ep 53. Instagram’s New Interactive Stickers

Mad Marketing Mums

Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business.

Here’s what we’ll cover:

1. Add Yours Music Sticker 🎵
What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.
How to use it:

• Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up song before working out?” or “What’s your Friday evening jam?”
• Industry/profession-based prompt: If you’re a wedding planner, prompt with, “Favorite first dance track?” or “Unique songs for walking down the aisle.”
• Community-based prompt: Encourage followers to share a song that best represents their profession or a specific time period.

2. Reveal Sticker 🤫
What it is: A sticker that blurs the story content and only reveals it once the user DMs you.
How to use it:

• Tease a new product, service, or offer.
• Reveal new branding or a website soft launch.
• Share an “Outfit of the Day” or a finished makeup look.
• Provide a discount code or exclusive content to engaged followers.

3. Cut Outs Sticker ✂️
What it is: Create a sticker from any photo, akin to background removal in Canva or iMessage. Instagram saves these in your sticker tray for reuse.
How to use it:

• Highlight a podcast episode or eBook cover.
• Personalize your stories with your branding.
• Customize stories with unique elements to create a scrapbook-style collage.

4. Frames Sticker 📸
What it is: Turn any image into a polaroid-style photo, where you shake your phone to reveal the image.
How to use it:

• Focus on aesthetics, throwbacks, and highlighting specific story elements.

Join us as we explore these fresh features and how they can boost your engagement and connection with your audience. It’s time to get creative and make the most out of Instagram’s newest tools!

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