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Understanding Marketing Through Time, Expertise, and Interest

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Manage episode 247028942 series 2510030
Contenido proporcionado por WebmasterRadio.FM. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente WebmasterRadio.FM o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?
Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.
In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.
Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.
  continue reading

167 episodios

Artwork
iconCompartir
 
Manage episode 247028942 series 2510030
Contenido proporcionado por WebmasterRadio.FM. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente WebmasterRadio.FM o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?
Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.
In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.
Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.
  continue reading

167 episodios

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