Cycling Meets Swiss Precision: The Bravur Story with Magnus Äppelryd and Johan Sahlin

Lonely Wrist: All Things Watches & Horology

Uncover the symbiosis between intricate design and the cherished craft of watchmaking as we sit down with Magnus Äppelryd and Johan Sahlin, the Swedish visionaries from Bravur. Our discussion reveals the inner workings of a microbrand's foray into the bustling American luxury watch market. Through tales of watch fairs and a robust watch enthusiast community, our guests illuminate the delicate dance of establishing a connection with stateside consumers and the undeniable impact of exceptional customer service practices like offering free returns.
This episode is a journey through time and design, where passion for cycling meets the meticulous world of horology. Magnus and Johan recount their personal story, where a shared love for two wheels not only cemented their friendship but also gave life to Bravur's Grand Tour Chronograph Series. Listen as we unwrap the creative process behind their collections, the cultural resonance of cycling within their designs, and the strategic timing of watch releases to align with the pulsating heartbeats of major cycling events.
Finally, we venture into the future with Bravur's ongoing quest for innovation, discussing their new project that marries the nostalgia of a vintage Volvo team car with the adrenaline of European cycling races. Our guests share their triumphs and hurdles in crafting lightweight, durable watches that serve the needs of professional cyclists, reflecting on the role of avant-garde materials and the spirit of perseverance that propels a boutique brand forward. Join us for an episode that's not just about telling time, but about the stories, ambitions, and relentless pursuit of excellence that define a truly remarkable watch brand.
Check out Bravur Watches:
https://bravurwatches.com
https://www.instagram.com/bravurwatches/

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Capíttulos

1. Micro Brand Watches in the US (00:00:00)

2. Design-Driven Cycling Watch Brand (00:12:32)

3. Team Heritage Cycling-Inspired Watch Collection (00:19:50)

4. Swedish Design and Watchmaking Discussion (00:35:19)

5. Watch Collection Design Process and Concepts (00:49:11)

6. Challenges and Innovations in Watchmaking (01:00:55)

7. Cycling-Inspired Watch Brand Development (01:12:16)