Building Relationships, Not Transactions: Al Hensling's Secrets to Long-Term Success in Mortgage Lending

Loan Officer Marketing with Chris Johnstone

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In this episode, your host Chris Johnstone sits down with Al Hensling, ranked #25 on Scotsman Guide's Top Originators list, to discuss the keys to long-term success in the mortgage industry. In this episode, we discuss: - Building a Referral-Based Business: Al Hensling emphasizes the importance of building long-term relationships with referral partners and clients, viewing the mortgage industry as relationship-driven rather than transactional.

• Innovative Networking: Al shares his unique approach to networking, including hosting events in his personal "man cave" and utilizing it as a venue for local real estate groups, helping him create deeper connections with referral partners.
• Leveraging AI and Technology: Al discusses how his team integrates AI into their processes to streamline tasks, enhance communication with clients, and improve overall efficiency, allowing his team to focus on higher-value work.

And more!

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