Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

LMA Podcast

Episode: 80 Series: Strategies LIVE! Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more. If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today. Speakers: Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG) Tabitha Sinclair, marketing technology and database coordinator, Jones Walker Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth Nicole Goodwin, client development technology and operations, Baker Botts Relevant Links: Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.