The end of the engagement ring?

Listen Again - to World Radio Switzerland

Is the engagement ring as we know it dead?

Katt Cullen talks to Alfredo Arredondo and Irina Miric from fine jewellers Agua de Oro, based in Geneva and Zurich, to explore the dramatic shift away from traditional diamond engagement rings.

Together, they dive into the history of the engagement ring, from its origins to how diamonds became synonymous with love - thanks to the genius of De Beers' marketing, Hollywood, and some hit songs along the way. We discuss the rise of lab-grown diamonds, and how trends are shifting and more couples are saying goodbye to diamonds altogether, opting for entirely new ways to symbolise commitment with a more personalised choice.

With Agua de Oro’s commitment to socially ethical and eco-friendly luxury jewellery, they share why alternative, sustainable choices are becoming the new norm.

Is the end of the engagement ring tradition just the beginning of a new era in fine jewellery?

Tune in to find out and discover how you can make a more mindful, modern choice for your love story.

Find Agua de Oro's stores in the old towns of Geneva and Zurich, or find them online at aguadeoro.ch/en

Irina Miric and Alfredo Arredondo from Agua de Oro in their Geneva store.