Episode 28: Kailey Hope's Sweet Adventure in Entrepreneurship

Liss’N Kristi

Kailey Hope was running a home daycare center when the Covid pandemic started to destroy her livelihood. She impulsively created a backroom operation, bought a machine with her husband to help make freeze-dry candy, and started selling it at local farmers' markets.
Three years later, as the Founder and CEO of Freezies Treats, she has more than a million social media followers and has developed more than 200 products. With more than 9000 affiliates worldwide, her business is forecast to make $ 5 million in sales this year. She's just opened her first "bricks and mortar" store in her hometown of Grand Junction, CO.
In this episode, Kailey chats with Liss 'N Kristi about her passion for candy, putting smiles on children's faces, and how the business exploded.
VISIT:-
https://www.freezies-treats.com/
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@Kaileyhope
@freezies_treats
STORIES
00:00 - Start
00:12 - Introducing Kailey and her success on social media
01:45 - The home daycare center and Covid
02:47 - "My last savings went into these crazy machines"
05:03 - The business explodes
07:28 - Teaching social media skills to 9,000 affiliates
08:45 - Giving the joyful experience
09:29 - How to 'flip' the worst reviewers
10:13 - Opening the bricks and mortar store in Grand Junction
12:44 - The importance of connecting with customers
13:35 - ASMR - that pleasant tingling sensation
14:52 - "You're the Neiman Marcus of candy"
15:50 - The bite experience
17:15 - The Sour Challenge
18:28 - Tales of "disaster recipes"
22:55 - Donations to childhood cancer charities
24:34 - Having a child as the business took off - back at work four hours later
30:15 - What you cannot freeze-dry
32:25 - Filming new flavors for the web, every Friday
37:20 - One piece of advice? leave your safe zone