Episode 025: What's an Ideal Customer in My Print on Demand Business?

Lissa Talks Print on Demand

What's an Ideal Customer in My Print on Demand Business?

Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you!
Today, we are talking about something that's super similar to niching down but with a totally different approach: identifying your ideal customer for you print on demand business. This is a really fun episode and I hope you have so much fun listening to this + identifying your ideal customer. Here's a few things we'll be chatting about!

• Why You Should Have an Ideal Customer
• An Ideal Customer Should be Pretty Specific
• Forget About Age, Think About Interests
• Are You Your Own Ideal Customer?
• Should I Expect My Friends and Family To Buy My Stuff?
• Picking Three Words to Define Your Items

Want to know this episode in one quote? I've got you!

"Once you’ve started learning the ins and out of designing, when your first sales have been made, you’ve added low cost and high cost items to your store, and you can spot a trend happening in your sales, it’s time to ask yourself: who’s my ideal customer?
... When we boil down the idea of an ideal customer, it really comes down to this: it’s easier to build your designs, items, and vibe if you have a specific type of person you’re creating items for."
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NEW EPISODES EVERY MONDAY: JULY 8TH TO OCTOBER 7TH
*Marked explicit for accidental swears.
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More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.
Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!
For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.
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