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Contenido proporcionado por Liquid Barcodes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liquid Barcodes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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#55: Going Crazy for Krispy Kreme
Manage episode 318663363 series 3234937
Contenido proporcionado por Liquid Barcodes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liquid Barcodes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world".
We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.
Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their "MySweet Rewards" program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.
Show Notes:
63 episodios
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Manage episode 318663363 series 3234937
Contenido proporcionado por Liquid Barcodes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liquid Barcodes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world".
We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.
Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their "MySweet Rewards" program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.
Show Notes:
63 episodios
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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1
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