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#25: Tesco UK's Subscription Strategy
Manage episode 318663392 series 3234937
Contenido proporcionado por Liquid Barcodes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liquid Barcodes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members.
In late 2019, it announced the addition of a new option - "Clubcard Plus" - a subscription-based loyalty programme offering unique benefits for a fixed monthly fee.
Listen to this episode of Liquid Barcodes' podcast to hear the range of benefits offered to Tesco UK's consumers and our view on its potential for success.
Show Notes:
63 episodios
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Manage episode 318663392 series 3234937
Contenido proporcionado por Liquid Barcodes. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Liquid Barcodes o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members.
In late 2019, it announced the addition of a new option - "Clubcard Plus" - a subscription-based loyalty programme offering unique benefits for a fixed monthly fee.
Listen to this episode of Liquid Barcodes' podcast to hear the range of benefits offered to Tesco UK's consumers and our view on its potential for success.
Show Notes:
63 episodios
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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