¡Desconecta con la aplicación Player FM !
Are Brands Built in the On-premise?
Manage episode 304666713 series 2168566
Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "World’s Best Bar" in 2019 and played a major role in popularizing the eminently Instagrammable fluorescent-orange cocktail. Together, they help us answer an important question: In the age of social media, e-commerce, and celebrity brands, how do you build a brand in the on-premise?
99 episodios
Manage episode 304666713 series 2168566
Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "World’s Best Bar" in 2019 and played a major role in popularizing the eminently Instagrammable fluorescent-orange cocktail. Together, they help us answer an important question: In the age of social media, e-commerce, and celebrity brands, how do you build a brand in the on-premise?
99 episodios
Todos los episodios
×Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.