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The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks
Manage episode 364610252 series 2081104
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.
You'll also learn Comrad's:
- Product development process that led to industry-low return rates
- Approach to retail expansion as a digitally native brand
- CX best practices to stand out from the competition and create the best possible products
And so much more.
Andrew Ferenci is the Founder and CEO of Comrad.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!
Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.
327 episodios
Manage episode 364610252 series 2081104
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.
You'll also learn Comrad's:
- Product development process that led to industry-low return rates
- Approach to retail expansion as a digitally native brand
- CX best practices to stand out from the competition and create the best possible products
And so much more.
Andrew Ferenci is the Founder and CEO of Comrad.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!
Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.
327 episodios
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