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Alex McCabe - Kip&Co
Manage episode 302227059 series 2531772
Contenido proporcionado por LADY-BRAINS. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente LADY-BRAINS o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
GREATEST HITS - recorded in 2020.
Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.
In this chat we covered:
- How Kip&Co secured their first 10 stockists from a trade show in Melbourne
- The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR
- Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers
- The impact of COVID on their supply chain
- The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important
~ Connect with us ~
Sign up to our monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
101 episodios
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Manage episode 302227059 series 2531772
Contenido proporcionado por LADY-BRAINS. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente LADY-BRAINS o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
GREATEST HITS - recorded in 2020.
Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.
In this chat we covered:
- How Kip&Co secured their first 10 stockists from a trade show in Melbourne
- The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR
- Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers
- The impact of COVID on their supply chain
- The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important
~ Connect with us ~
Sign up to our monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
101 episodios
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Similar a LADY-BRAINS
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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