#76 - The Dual Edges of The Pandemic - What It All Means For Small Businesses with Deborah Lynn Brown

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Introduction to our guest, Deborah Lynn Brown:Meet Deborah Lynn Brown, a seasoned professional who has navigated the peaks and troughs of industries during the challenging times of the COVID-19 pandemic. With hands-on experience in social work, workforce development, and an astute understanding of entrepreneurship, Deborah brings a unique perspective on the implications of the pandemic on various businesses and the importance of compassionate employment.

Overview of the Conversation:In this riveting episode, we delve deep into the contrasting experiences of businesses during the COVID-19 pandemic, explore the significance of financial stability, and underscore the essential attributes required in professions like social work and workforce development. Our listeners will glean insights into the nuances of these fields and recognize the fundamental difference that a service-oriented mindset can make.

Key Takeaways from the Podcast:

1. Surge in Trades Industry: COVID-19 brought an unexpected windfall for the trades industry, as homeowners keenly turned towards home repairs and improvements. This surge presented numerous business opportunities for contractors and home service providers.

2. Struggles of Small Businesses: Not every business flourished during the pandemic. Restaurants faced a colossal challenge, with many shutting down, while others pivoted to takeout services. Independent grocery stores battled supply chain disruptions, making essential items hard to come by.

3. Money's Role in Happiness: While money might not directly translate to happiness, it undeniably provides a broader spectrum of choices. Financial stability is crucial, and one of the best ways to be a hero in these times is by supporting small community-centric organizations.

4. Importance of Compassion in Social Work: A heartwarming anecdote shared by Deborah paints a clear picture—social work may not always be glamorous, but the satisfaction it offers is unparalleled. It demands not just skills but a deep-seated passion for genuinely making a difference.

5. Challenges of Employment for the Incarcerated: Working with individuals having incarceration issues poses unique challenges. Deborah emphasizes the significance of a dedicated approach to navigate barriers such as childcare, transportation, and criminal records. Additionally, tapping into an individual's innate strengths and passions is pivotal to guiding them towards appropriate job opportunities.

   6. Employee Retention Tax Credit (ERTC) Insights: One of the lesser-discussed lifelines during the pandemic has been the ERTC, a crucial provision of the CARES Act designed to aid businesses in retaining their employees amidst financial hardships. Deborah sheds light on the significance of this tax credit, its implications for businesses, and how employers can leverage it to alleviate some of the fiscal challenges they faced during the COVID-19 crisis. Understanding and optimizing such provisions can make a pivotal differ

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