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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Forget what you learned... sometimes
Manage episode 284075157 series 1410452
Contenido proporcionado por Knowledge I Think. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Knowledge I Think o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Forget what you learned... sometimes by Knowledge I Think
…
continue reading
21 episodios
Manage episode 284075157 series 1410452
Contenido proporcionado por Knowledge I Think. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Knowledge I Think o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Forget what you learned... sometimes by Knowledge I Think
…
continue reading
21 episodios
Todos los episodios
×I discuss my past 5+ years in Healthcare
had an interesting conversation about why significant others think they deserve certain things from their partner. is it expected or should it be earned or just given?
I discuss what bothers me about drugs, own addiction (caffeine) and how people get defensive or oblivious about it.
talk about getting ripped off but not letting it hold me down ya dig. #growth
Everyone has an opinion and they are entitled to it but shouldn't they be able to explain it? wouldn't we all benefit from thinking thoroughly about our beliefs?
I discussed how a few close friends recommended therapy for me.... and how I feel about it
how much empathy should you have? if a person isn't accountable or makes no effort to help their situation, should they still have empathy?
I talk about being so biased that you only want to win your argument without realizing that an opinion doesn't have to be right or wrong.
I discuss the bias of voting for someone specifically because of their party.
I discuss the idea of people choosing to not get vaccinated
Have an open mind (you don't have to always be right) by Knowledge I Think
I breakdown the match up between Stipe Miocic and Francis Ngannou. I detail what I think each needs to do to win... hint... calf kicks
I discuss the recent attacks on Asians and what bothers me most about it.
I discuss if winning his 7th super bowl means Brady is now the goat. Does championships mean greatness?
Forget what you learned... sometimes by Knowledge I Think
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Small acts and bad impressions by Knowledge I Think
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