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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black
Manage episode 429257144 series 3270990
Contenido proporcionado por Chloe Thomas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chloe Thomas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.
In this episode, we discuss:
- How the unboxing experience is a key to delighting the customer
- The power of personalization
- Why offline marketing still matters
Dive in:
[05:30] Focused on product development and warehouse integration.
[09:33] Catalogues evolved to personalized, cost-effective flyers.
[13:18] Data tracking for customer engagement and sales.
[17:53] Merchants can scale and target specific cohorts.
[20:32] Insider Tips from Doug!
Find the notes here: https://keepopt.com/213
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 episodios
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Manage episode 429257144 series 3270990
Contenido proporcionado por Chloe Thomas. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Chloe Thomas o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.
In this episode, we discuss:
- How the unboxing experience is a key to delighting the customer
- The power of personalization
- Why offline marketing still matters
Dive in:
[05:30] Focused on product development and warehouse integration.
[09:33] Catalogues evolved to personalized, cost-effective flyers.
[13:18] Data tracking for customer engagement and sales.
[17:53] Merchants can scale and target specific cohorts.
[20:32] Insider Tips from Doug!
Find the notes here: https://keepopt.com/213
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
229 episodios
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Similar a Keep Optimising
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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